Schema Validator
Extract and validate JSON-LD structured data from any URL or code snippet
Schema Markup & Structured Data: Unlock Rich Results on Google
Structured data (also called Schema markup) is code you add to your website's HTML that helps search engines understand the content on your page. By using a standardized vocabulary from Schema.org, you can tell Google exactly what a page is about โ whether it's a product, article, FAQ, recipe, or event.
When Google understands your content better, it can display rich results (formerly called rich snippets) โ enhanced search listings with star ratings, FAQ dropdowns, recipe photos, event dates, and more. These rich results significantly increase click-through rates.
JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data. It's easy to implement because it sits in a <script> tag and doesn't mix with your HTML markup.